Pop Up at PKZ Women in Zurich

From 03 May 2021 LANASIA can be found with the new swimwear collection at PKZ Women on Bahnhofstrasse in Zurich. On the first floor we now have our own showroom where visitors can try on, experience & buy our sustainable bikinis. LANASIA is now also available in PKZ's online store - both fashion partners benefit from this new fusion and look forward to a successful summer season!

Lanasia at PKZ Zurich

Our 6 pillars sustainability concept fits perfectly into PKZ's new We Care program:

"With our We Care program, we want to do our part to protect our planet for future generations and grow diversity and respect for individuals, communities and our environment. We Care is not lip service, it's our guiding principle. How you can tell. Our We Care program encompasses four initiatives at once: our WE CARE COLLECTION, our commitment with BETTER TOGETHER, our LOVED CLOTHES LAST belief and our packaging motto LESS IS SO MUCH MORE."

As part of the WE CARE COLLECTION, PKZ presents fashion labels that prove that sustainability and fashion design are perfectly compatible. With our guiding motto "Sexy & Sustainable", we have already anchored this principle in the founding phase of LANASIA. We are happy to prove as a young swimwear label that innovative recycling offers great added value for our consumers and at the same time can make a valuable contribution to the protection of nature.

BETTER TOGETHER is also an important guiding principle at LANASIA. Sustainability starts with the people we work with and that is why we set very high standards in our supply chains. Our ambition is to create a new era of consumption and corporate culture by continuously optimizing the eco-friendly aspects of our fashion label and transparently communicating important developments. In this way, we can inspire a new generation of entrepreneurs and consumers to commit to sustainability! #let'screateawaveofchange.

LOVED CLOTHES LAST: All our collections are made with the aspect of being durable and robust against environmental influences - after all, you should be able to wear your favorite bikini for more than one season! That's why we set the highest product standards: all fabrics used for our LANASIA collections are made of recycled ECONYL® or REPREVE®, which are among the market leaders in recycled fibers. Moreover, all our fabrics used are certified with the STANDARD 100 textile label by OEKO-TEX®. This certification is one of the world's best-known product labels for textiles tested for harmful substances and therefore guarantees the highest level of safety.

LESS IS MORE: With environmentally friendly packaging materials such as paper and cardboard, water-based ink and Blue Angel certified flyers and hangtags, we are sending a clear signal for less packaging waste and environmentally conscious consumption. We are very pleased to support PKZ's LESS IS MORE principle by doing so.

"We are very proud to be represented as a frontrunner for sustainable swimwear now also at PKZ Women in Zurich and look forward to our joint partnership!" Lisa-Maria Beck, CEO and Founder of LANASIA

On May 07 and 08, the founding sisters Lisa-Maria and Anna-Sophia Beck themselves will be on site in Zurich and are looking forward to numerous visitors, interesting conversations and a great start to the 2021 summer season.


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